About the founder + creative director
“I’M A WRITER,
TOO.”
So, here’s why I built Greenlit Studio. I’m a writer too. And I know what it’s like to have an entire world living in your head. Or maybe two or three worlds.
The characters. The locations. The music. The moments you know will make people lean in.
And then you send someone… a PDF.
Good luck, little PDF.
For decades, that was the deal.
Write the story. Send the script. Hope someone reads it. Hope they love it. Hope they can visualize it. Hope they send it to the next person. Hope that person says yes.
That’s an awful lot of hope.
And a lot of gatekeepers to get past.
One day while I was working on pitch materials, I thought about the way I sold projects in my design businesses. Once clients could see an idea clearly, they understood its value differently.
Very often, the boldest designs became the ones they wanted most. That changed the way I thought about pitching stories.
What if they didn’t have to imagine it?
What if I just showed them?
The character. The world. The tone. The scene. The trailer. The pilot. Even the first episode of my series.
Things that once required a studio, a production crew, substantial financing, and months or years of production and post-production work can now be created in entirely new ways.
Not someday. Right now.
I’ve spent my career at the intersection of design, storytelling, filmmaking, and making ideas tangible.
I’ve written, directed, and produced films that screened in Harkins and AMC theaters. I’ve also built seven design businesses and learned something that’s followed me through all of it:
People understand an idea differently once they can see it.
And writers today have a new way to pitch.
You can still send the screenplay or manuscript. But now you can give someone a reason to become curious about it first.
A trailer that makes them want to know what happens. A poster that makes the project feel real. Characters they can see. A world they can enter. A pitch that starts a conversation instead of asking for a leap of imagination.
Something they can see, understand, remember, and share.
A proof of concept that makes the words on the page more enticing to read.